What is a Facebook Message Tag?

Sending messages through the Chekkit software has a lot of great uses. Such as confirming information on an event, answering questions your customers may have, giving an update on an order, and many more.

Due to Facebook's policy on sending messages, businesses only have 24 hours to respond to an inquiry from their customers. Which can make things difficult for businesses to respond to messages that come in on the weekend.

To solve this problem Facebook has 'Message Tags' that allow businesses to send messages to their customers outside the 24-hour window.

If you are sending a message outside the 24-hour window, you will be prompted to choose the appropriate tag to send to your customer. There are three different tags to choose from.

  • Human-Agent
  • Confirmed Event Update
  • Post Purchase Update
  • Account Update

Human-Agent: Help your customer with a customer service inquiry. Use cases include messages that were sent over the weekend when the business was closed or an issue that requires more than 24 hours to resolve. Messages can be sent within 7 days after your customer's message.

Facebook Message Tag screenshot

Confirmed Event Update: Send your customers reminders or updates for an event they have registered for (e.g., RSVP'ed, purchased tickets). This tag may be used for upcoming events and events in progress. A reminder of upcoming classes, appointments, or events that the user has scheduled. Confirmation of the user's reservation or attendance to an accepted event or appointment. Notification of user's transportation or trip scheduled, such as arrival, cancellation, baggage delay, or other status changes

Facebook Message Tag screenshot

Post Purchase Update: This tag is used to notify your customer of an update on a recent purchase. Confirmation of transactions, such as invoices or receipts. Notifications of shipment status, such as product in transit, shipped, delivered, or delayed. Changes related to an order that the user placed, such as credit card has declined, back order items, or other order updates that require user action.

Facebook Message Tag screenshot

Account Update: Use this tag to notify your customer of a non-recurring change to their application or account. A change in application status (e.g., credit card, job). Notification of suspicious activity, such as fraud alerts.

Facebook Message Tag screenshot

Facebook will not allow the use of these tags to send promotional content, included but not limited to deals, offers, coupons, and discounts.

Using these tags will allow you to communicate with your customers freely and uninterrupted.

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Hopefully, this clears things up for you, but if you have any difficulties or other questions please get in touch with us at support@chekkit.io!

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